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STOREBOUND ANNOUNCES NEW HOME AND KITCHEN PRODUCT INNOVATIONS, PARTNERSHIPS AND MORE FOR 2022
The company behind America’s Favorite Mini Waffle Maker, Dash, and the smart coffee table, Sobro, looks to the future with a slate of new releases.
New York, NY (March 5, 2022)
Dash and its parent company StoreBound are returning to the Inspired Home Show in Chicago (Booth #L12902) for the first time since 2019 with a cornucopia of innovative products. The Dash brand, most famous for being the #1 brand in the waffle category, continues to innovate and win over consumers by raising the bar with new offerings like the Flip Belgian Waffle Maker, while also expanding into new categories with new non-electrics and gadgets, kitchen organization and storage, and will be debuting a line of eco-friendly Recycled Aluminum Cookware.
With tried-and-true brands like Dash and Sobro, as well as new sister brands and partnerships like Rise by Dash, The Fit Cook x Dash collection and Delish by Dash, StoreBound continues to lead the industry with cutting-edge technologies and unique design concepts.
By every measure, 2021 was a year of growth for StoreBound. Despite a continued challenge to the retail landscape due to COVID-19, the company launched a series of new innovative products, forged new retail partnerships, earned extensive media and social acknowledgments, and improved the out-of-box customer experience, all leading to the continued rapid growth of the Dash brand.
“With every new product we launch we are learning, growing, and improving. Our rapid growth is a testament to our dedication to bring great products to market and demonstrate to our consumers that they are everything to us. We’re thrilled about what we have in store for 2022,” said Evan Dash, StoreBound Founder and CEO.
Developments this year include: The Fit Men Cook x Dash collection; the expansion of the Zakarian collection, furthering the collaboration with the world-renowned Chef Geoffery Zakarian; Rise by Dash, a new line of kitchen essentials launched in partnership with Walmart stores in the US and Canadian Tire in Canada; brand new Dog Treat Makers, bringing healthy eating to furry friends; a new addition to its popular Air Fryer series; several nonelectric gadgets essential to any kitchen; and many new spins on the classic Mini Waffle Maker.
“As our market share has grown, we’ve continued to ramp up our pace of innovation and our retail partners have shown their appreciation with expanded assortments and shelf space,”Dash said. StoreBound will be showcasing a number of these new innovations and patent-pending products at the Inspired Home Show Chicago.
“When designing all of our products, we take great care to understand how the end consumer will interact with them, knowing it is very important for them to have a fun, easy and enjoyable experience. The same goes for our packaging and out of the box experience. We want customers to easily understand how a product will help them in their lives and then inspire them to go beyond what they were initially looking for,” says Glenn De Stefano, President. “In today’s ever-changing fast-paced marketplace, our retail partners are always striving to capture the consumer’s attention and dollars. With our StoreBound brands, we give them the winning formula for success.”
DASH EXPANDS TO NEW HEIGHTS IN 2022
Wellness-focused housewares company launches a new series of products designed for the home chef, and expands on the product line with new partnerships and innovations.
The Dash brand develops creative and colorful kitchen electrics and products for the modern home. This year, Dash is charging ahead with a new collection of innovative appliances. From an expanded selection of small-footprint SmartStore™ cookware, to exciting new partnerships with FitMenCook Founder and influencer Kevin Curry and Rise by Dash, to expanding the always popular collection of Mini Waffle Makers. Dash is accelerating its mission to bring healthy home, from college students to culinary connoisseurs.
The brand has grown and reached new heights this year among key retailers, optimizing a digital marketing strategy to target consumers at each level of interest. “As a brand, we have a focus and commitment to user experience that is exceptional among housewares companies and resonates across generations,” says Catherine Reinhard, SVP, Marketing & Creative. From content-rich product marketing and strategic partnerships to a service-oriented social media strategy, Dash brings a fresh approach to kitchen electrics and more. “We’ve built the Dash brand from the ground up and that has given us the freedom to design our business to meet today’s challenges and the flexibility to adapt to changing market conditions,” says Reinhard.
RISE BY DASH
Rise by Dash is a brand new line of accessible kitchen essentials available at Walmart stores and Walmart.com and expanding into other retailers. A joyful collection that makes the beloved quality of Dash products even more accessible and inclusive, Rise by Dash is Dash's new sister brand designed so more consumers can embrace healthy cooking at home.
The new Rise by Dash collection includes bilingual packaging and 13 new products—each under $50—available in five fashionable colors and compact sizes to mix and match with any style no matter the space. Easily brew coffee with a Drip Coffee Maker, serve up heart and square shaped mini waffles for friends and family in the Mini Waffle Makers, fry crispy and delicious food using less oil with the Compact Air Fryer, use the 2-Slice Toaster to quickly select an ideal browning level, and much more.
THE FIT COOK X DASH
Change starts in the kitchen. The Fit Cook x Dash is a new collection of kitchen essentials in partnership with FitMenCook™ founder Kevin Curry, offering healthful tips and kitchen tools to make cooking at home fun, easy and never boring. Featuring bilingual recipes and clever tips from Curry, The Fit Cook x Dash collection includes four vibrant colors and three key tools to inspire healthy cooking at home, each under $50: store salts, seasonings and spices in an Olivewood Salt Cellar, sizzle and sear to perfection with a 10” Enamelled Carbon Steel Skillet, and meal prep in a Stainless Steel Lunch Box that’s leak proof for on-the-go eating.
Kevin Curry is the founder of FitMenCook™, the highly popular Instagram channel and blog that inspired millions of people around the world to live healthier, happier and more balanced lives through food. With over 2 million followers around the world, Curry has become one of today’s most sought-after personalities in nutrition, health and wellness.
DELISH BY DASH
The team at Delish, the fastest growing food media site on the internet, and the appliance experts at Dash have teamed up to create a one-of-a-kind kitchen line: Delish by Dash. The Delish by Dash collaboration brings together the fun, flavorful, and colorful aesthetic of the top online food-lovers hub with accessible, easy-to-use kitchen products that combine style and convenience. Plus, every Delish by Dash product comes with a QR code with exclusive Delish by Dash recipes.
After an initial launch with the Delish by Dash Stand Mixer, available in five striking colors to complement any kitchen decor, three more products joined the Delish by Dash collection in time for the 2021 holiday season: the Waffle Bite Maker, cooking up to 9 mini waffles at once; the Donut Maker, making up to 7 bakery-fresh 3” donuts; and Lightweight Cast Iron Pans, versatile cookware available in 8”, 10” and 12” sizes.
Dash is leading the way when it comes to innovative waffle makers according to the market research group NPD Marketing, which named Dash the #1 Waffle Brand in 2021.
DASH MULTI-HEART WAFFLE MAKER
Fall in love with fun, heart-shaped waffles with the Dash Multi-Heart Waffle Maker. This waffle maker can make up to six 4” heart-shaped waffles at once, perfect for groups or freezing big batches. The nonstick surface releases waffles easily and is made without PFOA, for easy cleaning and perfectly shaped waffles every time. Available for purchase in 2022.
DASH EXPRESS HEART WAFFLE MAKER
Create amazing heart-shaped waffles at home with the Dash Express Heart Waffle Maker. The Express Waffle Maker cooks a delicious 8″ heart-shaped waffle, perfect for anniversaries, Valentines’ day, or cooking fun with the family.
DASH FLIP BELGIAN WAFFLE MAKER
Create delicious Belgian waffles at home with the Dash Flip Belgian Waffle Maker. Simply add batter, flip and enjoy 1” thick, restaurant-style waffles at home. TruGlide nonstick cooking surfaces prevent sticking so waffles lift easily, and the dishwasher safe Drip Tray makes cleanup a breeze. Available for purchase in 2022.
DASH MINI WAFFLE MAKERS
After reinventing breakfast with our introduction of the original Mini Waffle Maker, Dash has continued to redefine their top product with many new designs for every kind of consumer. All Mini Waffle Makers feature dual 4” nonstick cooking surfaces made without PFOA and easy plug-and-play usage.
DASH LOVE MINI WAFFLE MAKER
Home chefs can now say how they feel every breakfast with the Dash Love Mini Waffle Maker. This mini has a plate with Xs, Os, and hearts in a pattern, ideal for making a memorable breakfast for a special someone or sharing the love with friends and family.
DASH SHAMROCK MINI WAFFLE MAKER
Bring good luck to your kitchen with the Dash Shamrock Mini Waffle Maker. This Mini Waffle Maker cooks delicious mini waffles in a fun shamrock shape.
DASH DELUXE MINI WAFFLE MAKER
Mini is mightier than ever with the Dash Deluxe Mini Waffle Maker. Serve up 4” mini waffles from improved and extra durable TruGlide® Pro Nonstick cooking surfaces, which heat evenly for consistent, delicious results. When cooking is done, the dual-sided cleaning brush makes removing even burnt-on food and oil a breeze.
DASH SNOWMAN WAFFLE MAKER
Make every day a Snow Day with the Dash Snowman Mini Waffle Maker. Fun for the whole family, this mini waffle maker is great for holiday meals or whenever breakfast needs a little winter fun. Available in time for the holidays in 2022.
DASH TEXAS MINI WAFFLE MAKER
Make delicious, classic 4” Dash mini waffles, in a specialty Texas shape. This mini maker comes with delicious southern-inspired waffle recipes, including Buttermilk Fried Chicken & Waffles and Cornbread Waffles.
DASH EXPRESS DOG TREAT MAKER
Make custom dog treats that are the perfect homemade snack for any canine companion. Included with the Dog Treat Maker is a Recipe Guide containing easy-to-make dog treats that can be made with unprocessed ingredients already in home kitchens. Simply preheat, add batter, and cook: 8 drool-worthy dog treats will be done in no time. Plus, Dash is donating a portion of the proceeds from every sale of their Dog Treat Makers to North Shore Animal League America, the world’s largest no-kill rescue and adoption organization.
DASH HALLOWEEN MINI DOG TREAT MAKER
Stock up on spooky tombstone and jack-o-lantern shaped treats by making up to 4 at once with the Dash Halloween Mini Dog Treat Maker–it includes a recipe guide for easy-to-make treats with ingredients already in most kitchens. Available in time for Halloween 2022.
DASH TASTI-CRISP™ DIGITAL FAMILY SIZE AIR FRYER
Cook crispy fried food for the whole family in a dash with the Dash Tasti-Crisp Digital Family Size Air Fryer. AirCrisp® technology fries with hot air instead of oil, for delicious fried food with up to 75% less fat than a traditional deep fryer. The 6 qt Crisper Drawer can fit up to 4-6 servings of food and is spacious enough to air fry an entire chicken! Available for purchase in 2022.
DASH PRECISION QUICK-READ THERMOMETER
Check meats and entrées for the perfect doneness while cooking, or read the temperature of chilled desserts as they cool, with the Dash Precision Quick-Read Thermometer. The thermometer’s probe provides an accurate reading within 3 seconds, whether hot or cool, and can easily be read in Celsius or Fahrenheit on the LCD display.
Dash offers a wide assortment of non-electric goods, making easy-to-use gadgets that have a home in any kitchen.
DASH SUPERSQUEEZE™ BATTER BOTTLE
This easy-to-use squeeze bottle makes pancake and waffle art a snap, with three tips that allow home chefs to create detailed drawings on any pan or griddle. Not just for pancakes, the Batter Bottle is also great for serving sauces for precision plating and restaurant-style presentation.
DASH STAINLESS STEEL MIXING BOWLS
Multi-purpose Dash Stainless Steel Mixing Bowls are durable kitchen bowls for all cooking and baking needs. Silicone bases and built-in handles ensure that these bowls are easy to grip while combining ingredients, and there are measurements indicated on the inside of each bowl for precise mixing. Two lids are included.
DASH POPCORN BALL MAKER SET OF 2/4
Available in sets of 2 and 4, now popcorn balls, cereal balls and even scoops of shaved ice can be made while keeping hands mess-free. Simply use the base to scoop up ingredients, place the lid on top and twist to form into a ball. Plus, add an ice pop stick in the Lid’s opening to make easy-to-eat, portable treats.
DASH SMARTSTORE™ KITCHEN UTENSIL HOLDER ESSENTIALS 6 PC. SET
This streamlined organizing container has two compartments and comes with 5 key pieces every kitchen needs, including a Slotted Spoon, Solid Spoon, Slotted Turner, Pizza Cutter, and Salad Tongs. The Utensil Holder itself has a non-electric amplification chamber built in, making it easy to rest phones upright and play music, the radio, and podcasts.
Storage is never an issue with Dash’s SmartStore™ line, offering kitchen essentials that collapse, fold or tuck away to leave more room on kitchen shelves.
DASH SMARTSTORE™ STIRRING POPCORN MAKER
Make up to 24 cups of fresh, buttery popcorn with the Dash SmartStore Stirring Popcorn Maker. Perfect for enjoying movie-theater-style popcorn, the Bowl of the SmartStore Popcorn Maker lets snackers see their popcorn popping, and also doubles as a serving dish. The SmartStore design makes it so the lid and base stack together, taking up less space in cabinets.
DASH SMARTSTORE™ 2-SLICE TOASTER
Toast bread, bagels, waffles and more with the Dash SmartStore™ 2-Slice Toaster. The Browning Dial makes it easy to select one of 5 browning levels, and the +15 Seconds button offers even more toasting control.
DASH SMARTSTORE™ DISH RACK
This spacious dish rack has a place for everything, featuring a sturdy plate and cup rack and an open design to accommodate wide fry pans and tall cutting boards. Sort cutlery into the utensil holder slots, and conveniently dry bottles and stemmed wine glasses on the sturdy bottle and wine glass rack.
See the entire Dash line at the IHHS booth #L12902.
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ABOUT DASH
Dash is committed to helping people make healthy, unprocessed food at home. Grounded in the belief that taking small steps every day to live a healthier life and eating whole, natural foods can make a big impact, Dash provides the tools and content to help consumers make delicious and healthy meals at home. That’s what living unprocessed is all about.
ABOUT SOBRO
The Sobro brand integrates technology and design to develop home furnishings for a connected lifestyle. The Sobro Smart Coffee Table launched at retail in October 2017 to great success, and soon afterward the Sobro team began work on its latest project, the Sobro Smart Side Table. This latest companion to the Smart Coffee Table released in 2019, incorporating elements from the first campaign along with new additions such as wireless charging capabilities. Sobro is at the nexus of smart home innovations.
ABOUT STOREBOUND
StoreBound is a family of brands bound by innovation. Leveraging a fully integrated model of concept development, engineering, manufacturing, logistics, sales, marketing, and business management, StoreBound develops quality products and manages their performance at key retailers. With thoughtful, well-designed home and housewares products, StoreBound's aim is to win the hearts of our customers worldwide.