Dash

Dash Announces Exciting New Brand Collaborations Plus New Innovations That Bring Multi-Function, Customization, and On-the-Go Solutions to the Kitchen

New partnerships and exciting catalog additions to be announced at the 2025 Inspired Home Show.

New York, NY (March 2, 2025) — Dash, the viral TikTok sensation known for its fun and innovative kitchen appliances, is thrilled to announce exciting new partnerships with beloved brands including PEEPS®, Peanuts®, and Disney. In addition, Dash is unveiling a new lineup of appliances that respond to consumer trends—offering multi-functionality, customization, and on-the-go convenience for even the busiest lifestyles.

Power in the Partnerships

  • PEEPS® x Dash: Dash is partnering with the PEEPS® Brand, America’s #1 non-chocolate Easter candy* to bring their iconic Chick and Bunny shapes to life in a special collection of Mini Waffle Makers and Rapid Egg Cookers. Available in spring pink and yellow, these products add a magical touch to Easter brunch and beyond. The PEEPS® x Dash Mini Waffle Makers make 4” golden waffles in both the brand’s Chick and Bunny shapes, while the Rapid Egg Cookers prepare eggs in minutes—any style, including omelets—featuring the same playful designs.
    *Source: Circana OmniMarket™ Core Outlets Easter 2024 (11 WE 04/07/2024); Includes Non-Seasonal Jelly Beans
  • Peanuts® x Dash: Dash is celebrating the 75th Anniversary of Peanuts® this summer by taking bestselling fan-favorites and giving them a fun Peanuts® twist featuring Snoopy, Woodstock, & the whole Peanuts® gang. Look for Mini Waffle Makers, MultiMaker™ Mini Systems, Fresh Pop Popcorn Makers, and Hot2Go™ Personal Food Warmers adorned with beloved Peanuts® characters.
  • Disney® x Dash: Later in 2025, Dash will release a Disney-inspired line, featuring characters like Stitch, Mickey, Minnie, and the Disney Princesses. These playful designs are perfect for family and kitchens.

Dash Expands Line of MultiMaker™ Systems

  • MultiMaker™ Flex Press Grill System: This do-it-all System allows consumers to alternate between Removable Plates for grilling, griddling, and making waffles, with the bonus of functioning as a bistro-style panini press or a flattop countertop grill with dual cooking surfaces. Hot breakfast, lunch, & dinner cooked right on the countertop.
  • MultiMaker™ Flip & Fry Digital 2-in-1 Grill + Air Fryer: The ultimate air fryer upgrade, this compact unit is an Air Fryer on the bottom and an Indoor Grill up top. Simply detach and flip to change cooking styles, and the Digital Control Screen flips with the unit for precision cooking control while grilling and air frying.
  • MultiMaker™ Max Cooking System: Featuring 10” cooking surfaces, it’s the best-selling Mini Maker System but supersized. Swap between Removable Plates to make waffles, pizzas, quiches, omelettes, burgers, fajitas, desserts, & more for easy all-day cooking, all with just one appliance.
  • MultiMaker™ Double Mini Maker System: Use 4” Removable Plates to make two things at once—waffles, eggs, or even a breakfast sandwich. All Removable Plates from the single MultiMaker™ Mini Maker Systems are compatible with this System for maximum versatility.
  • MultiMaker™ Removable Plate Packs for Mini Maker Systems: Available as an add-on to any Mini Maker System, Dash will have new 2-Plate Packs for fans to add to their #DashStash in 2025. Look for fun, seasonal patterns including Flamingo, Sun, Bunny, Shamrock, Rocket, Star, Crown, Rainbow, Christmas Stocking, Santa, Forest Gnome and Mushroom Removable Plates. Expect licensed offerings too!

Dash is Good2Go!

  • Brew2Go™ Portable Cold Brew System:  Homemade cold brew is ready in just 10 minutes with Dash’s new personal Cold Brew System. Make it, take it, and sip it right out of the included Travel Cup. Travel Lid and Silicone Straw are also included for maximum portability, perfect for busy lifestyles.
  • Hot2Go™ Personal Food Warmer: Dash’s Hot2Go™ Personal Food Warmer is an electric portable heated lunchbox for taking hot meals on the go. Bring the heat and enjoy your favorite hot meals anywhere, no microwave needed!

Ice, Ice, Maker!

Building on fan favorite frozen treat makers like the My Mug Ice Cream Maker and the Shaved Ice Maker, Dash is launching the Deluxe Shaved Ice & Slushy Maker. Delivering refreshing summer fun, this versatile hero makes shaved ice, snow cones, & slushies as well as frozen drinks.

Space-Saving Solutions

Dash’s SmartStore® Stacking Cookware Collection brings space-saving innovation to kitchen cabinets without sacrificing cooking performance. With a just a few versatile pieces and an included Electric Burner, consumers can make multi-course meals in small spaces, then store the nesting set sleekly anywhere.

 

ABOUT DASH

Dash is committed to helping people make healthy, unprocessed food at home. Grounded in the belief that taking small steps every day to live a healthier life and eating whole, natural foods can make a big impact, Dash provides the tools and content to help consumers make delicious and healthy meals at home.

ABOUT STOREBOUND

StoreBound is a family of brands bound by innovation. Leveraging a fully integrated model of concept development, engineering, manufacturing, logistics, sales, marketing, and business management, StoreBound develops quality products and manages their performance at key retailers. With thoughtful, well-designed home and housewares products, StoreBound's aim is to win the hearts of customers worldwide.

ABOUT JUST BORN QUALITY CONFECTIONS
Just Born Quality Confections is a third-generation family-owned candy manufacturer with its purpose to bring sweetness to people's lives. Just Born is the maker of some of America's most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS®. Just Born has been a part of family traditions and memories for more than 100 years. In 1923, the founder, Sam Born, opened a small candy shop in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, "Just Born." Together with Born's brothers-in-law, Irv and Jack Shaffer, the company thrived and, in 1932, moved its operations to Bethlehem, PA where it has grown to become one of the largest candy companies in the US by giving back to the community, being good environmental stewards and creating a culture where people want to work.

For more information, please visit www.justborn.com. Follow @JustBornInc on Instagram, Facebook and
X (formerly Twitter).

ABOUT THE WALT DISNEY COMPANY
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise that includes three core business segments: Entertainment, Sports and Experiences.

MEDIA CONTACT
Jaclyn Giuliano
jgiuliano@golin.com

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