Dash
Dash Unveils Bold 2026 Marketing Vision with New Brand Partnerships, Iconic Collaborations, and Breakthrough Product Innovations
New licensed collections, cordless technology, and summer frozen treat lineups lead an action-packed year of launches across major retailers for Dash, announced at the 2026 Inspired Home Show
New York, NY (March 3, 2026) — Dash, the kitchen appliance brand that turned beloved waffle makers into a cultural moment, is entering 2026 with its most innovative collections to date. Dash unveils a new licensed collection and a bold catalog of appliances that respond to consumer trends by offering multifunctionality, customization, and on-the-go convenience for busy lifestyles. This year, the brand is doubling down on the partnerships, platforms, and product categories that have made it a household name—while pushing into bold new territory with cordless kitchen technology, a full frozen treat ecosystem, and new adds to its premium countertop collection.
A Licensed Universe That Spans the Full Year
Dash's licensing strategy in 2026 is its most ambitious yet, weaving beloved characters into nearly every month of the marketing calendar.
● Sweethearts® x Dash opened the year with a Valentine's push that proved its power in prior seasons. Heart-shaped Mini Waffle Makers stamped with classic candy messages—XOXO, BESTIE, CUTIE PIE—hit shelves ahead of Valentine's Day festivities. While tied to the holiday, the collection will be available through the full year.
● PEEPS® x Dash returns for Easter with a boosted collection that now includes an Amazon-exclusive 8" Waffle Bunny with Crown in a soft pastel blue, alongside PEEPS® brand Chick-and Bunny-shaped Mini Waffle Makers and Rapid Egg Cookers in Spring pink and yellow.
● Disney | Dash operates almost as its own annual franchise within the brand, with distinct chapters rolling out across all four seasons with special Removable Waffle Plate Packs, Fresh Pop Popcorn Makers, Waffle Makers, and more in beloved characters including, but not limited to: Minnie Mouse, Stitch, Winnie the Pooh, Toy Story, and Moana. The brand will also be releasing an exciting launch around Disney Princesses and a surprise collaboration to come out for the holiday season.
● Peanuts® x Dash threads throughout the year from Valentine's Plate Packs all the way to Halloween—featuring Mini Waffle Makers with the Great Pumpkin and Vampire Snoopy patterns. Celebrating the 60th Anniversary of “It's the Great Pumpkin, Charlie Brown,” fans can find Snoopy's Doghouse Popcorn Maker, themed Slow Cookers, plus a full Waffle Maker assortment.
The New Product Frontier
Dash’s Cordless Collection gives freedom at one full charge with a complete lineup of rechargeable kitchen tools built around a shared universal battery system. The Hand Mixer, Personal Blender, Immersion Hand Blender, and Food Chopper all run on the same lithium-ion battery, which recharges fully in 2.5 hours. No cords. No outlets. No limits. The collection targets active home cooks, small-space dwellers, and the growing market of consumers who want professional-grade results without the countertop clutter.
Dash’s Frozen Treats & Summer Sippers make up a full frozen treat ecosystem with a coordinated summer line up that gives consumers everything from shaved ice to soft serve to slushy cocktails to combat a sizzling summer:
● The Soft Serve Ice Cream Maker churns parlor-quality soft serve, sorbet, and frozen yogurt in 30 minutes from a 1-pint capacity machine with a one-touch dispense.
● The Slushy & Frozen Drink Maker makes 32 ounces of frozen margaritas, frosé, and slushies in 20 minutes, dispensed straight from the pitcher.
● The Pro Shaved Ice Machine which boasts all the power and functionality of commercial models but compact and efficient for convenient countertop use.
● The Summer Sippers™ Citrus Juicer & Lemonade Maker squeezes fresh citrus directly into a 2QT pitcher for eight servings of homemade lemonade or cocktail mixers.
● The Summer Sippers™ Iced Tea & Iced Coffee Maker brews over ice in the same 2QT format, with an infusion stick for fruit-flavored tea variations.
Dash’s space-saving solutions reinforce that Happiness is Homemade with sleek, compact versions of everyday appliances consumers reach for most. Dash’s newest everyday innovations include:
● 2.6QT Tasti-Crisp™ Infrared Air Fryer offers a technology upgrade to one of Dash's bestselling platforms. Using even-cooking Infra-Ready™ technology instead of a traditional heating element to cook food inside out for quicker, crispier, juicier results.
● STACKS 16-Piece Cookware Set is a multifunctional system that streamlines cooking, expanding cooking space with a convenient countertop burner. Every piece nests neatly in one compact stack for seamless storage. From weeknight dinners to entertaining, it brings versatility, organization, and ease to every meal.
For more information about Dash’s innovative lineup of products, follow Dash and discover the brand's latest products and trending recipes @byDash on Instagram and TikTok.
ABOUT DASH
Dash is committed to helping people make healthy, unprocessed food at home. Grounded in the belief that taking small steps every day to live a healthier life and eating whole, natural foods can make a big impact, Dash provides the tools and content to help consumers make delicious and healthy meals at home.
ABOUT STOREBOUND
StoreBound is a family of brands bound by innovation. Leveraging a fully integrated model of concept development, engineering, manufacturing, logistics, sales, marketing, and business management, StoreBound develops quality products and manages their performance at key retailers. With thoughtful, well-designed home and housewares products, StoreBound's aim is to win the hearts of customers worldwide.
ABOUT JUST BORN QUALITY CONFECTIONS
Just Born Quality Confections is a third-generation family-owned candy manufacturer with its purpose to bring sweetness to people's lives. Just Born is the maker of some of America's most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS®. Just Born has been a part of family traditions and memories for more than 100 years. In 1923, the founder, Sam Born, opened a small candy shop in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, "Just Born." Together with Born's brothers-in-law, Irv and Jack Shaffer, the company thrived and, in 1932, moved its operations to Bethlehem, PA where it has grown to become one of the largest candy companies in the US by giving back to the community, being good environmental stewards and creating a culture where people want to work. For more information, please visit www.justborn.com. Follow @JustBornInc on Instagram, Facebook and X (formerly Twitter).
ABOUT PEANUTS
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.
ABOUT THE WALT DISNEY COMPANY
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise that includes three core business segments: Entertainment, Sports and Experiences.
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