A Dash of Good: How to Turn a Business Based on Values into a Valuable Business

A former hometown firefighter, Evan left the firehouse for the boardroom, entering the competitive New York City corporate retail world to eventually become a Senior Vice President at Macy’s. Somewhere along the way, Evan realized he’d lost sight of the customer and had begun neglecting the principles that accelerated his success. The book outlines Evan’s journey of self-discovery and the subsequent founding of StoreBound, Dash’s parent company. Dash was founded with one simple mission: to enrich the lives of others through kindness, community, and feel-good kitchen products that making cooking fun.

Mining his years in service as a firefighter and decades of corporate retail experience, Evan has crafted a handbook of easy-to-implement entrepreneurial advice focused on practicing empathy and working to build culture and community with both employees and customers. As you turn the pages of this playbook for building value based on values, remember just one thing: Guac may be extra, but kindness is always free!